Personal Best Foundation and Citroën Team Up to Celebrate Personal Bests at National Championships
The Personal Best Foundation, the official charity of England Athletics was delighted to return to the England Athletics Outdoor National Championships this summer, celebrating the incredible dedication, resilience and talent of athletes from across the UK.
Held across two weekends in late July and early August at the iconic Alexander Stadium in Birmingham, the National Championships brought together senior, age-group and para-athletes from every corner of the country. It was a festival of athletic excellence and the perfect setting to champion the power of personal progress.
Teaming up with Citroën to Celebrate Personal Bests
As headline partner of the National Championships, Citroën played a central role in celebrating athletics this summer, and as part of their ongoing support for the Personal Best Foundation we joined forces to shine a spotlight on one of the most inspiring achievements in sport: the personal best. Athletes who ran, jumped or threw a new PB were invited to visit the Personal Best Foundation stand to celebrate their success, share their story and enter an exclusive competition to win prizes courtesy of Citroën.
Prizes included:
- A weekend getaway with an Electric Citroen of your choice
- A week away in the Citroen Holidays
- 6-month physiotherapy programmes
This fun and inclusive activation was a brilliant way to recognise progress of all kinds whether it was a new national record or a first-ever PB and to encourage confidence, joy and self-belief at every level of the sport.
A Weekend of Inspiration
Over the course of both weekends, the Personal Best Foundation team met hundreds of athletes, families and supporters. We were inspired by every story, every milestone and every moment of celebration. It was a special opportunity to connect with the athletics community in person, to share our mission, and to invite others to join us in building brighter futures through sport.
As the official charity of England Athletics, the Personal Best Foundation remains dedicated to creating pathways for young people, especially those most at risk of inactivity to access the life-changing benefits of athletics. We believe every young person deserves the chance to discover their potential, build confidence and thrive both on and off the track.
The National Championships were a fantastic platform to showcase the work we do, celebrate the achievements of athletes at every stage of their journey, and highlight the vital role of partnerships - like ours with Citroën, in making it all possible.
PB Highlights
Here are a few snapshots capturing the energy, pride and celebration at the Alexander Stadium:
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