Changing young lives through athletics starts now with the launch of our first campaign about our purpose
Personal Best Foundation is pleased to announce the launch of our first campaign designed to communicate our purpose – to change young lives through athletics.
Personal Best Foundation will provide children and young people from disadvantaged backgrounds and communities with the opportunity to participate and reach their full potential in athletics, breaking down social inequalities and improving their health and wellbeing.
The campaign visually articulates how the story of inequality, poverty, and low esteem is contributing to the declining physical, mental and social health of children and young people, and how this can be changed through the power of athletics.
Personal Best Foundation has the power to enable pivotal moments of empowerment. We say: “let’s change the story.”